There has been a considerable upsurge in the number of smart devices owned throughout the world in recent years. This widespread availability has meant that the use of the internet has moved away from desktop PCs towards handheld devices. Recent research even suggests that this year, internet usage on mobiles will match if not overtake the use of the internet on desktop PCs. This shift in usage means that all businesses should set as a priority that their websites are compatible with mobiles and tablets, which is where responsive Web Design comes in. Responsive Web Design means that your website will automatically detect what sort of device it is being viewed on, and adapt itself to the screen size of that device.

Despite overwhelming evidence of the massive increase in the use of smart devices, some companies are still in denial about the essential need for responsive Web Design to enable the best user experience possible. So, here are some reasons why Zool believe that Responsive Web Design is essential:

SEO

As an SEO agency, Zool firmly believe that what Google says needs to be done! To this end, Google recently indicated that it prefers responsive designs to mobile template designs when it comes to ranking websites. Google feels that the use of a single URL which you get with a responsive design, makes it easier for their robots to crawl and index the website, and this also helps with reducing the number of on-page SEO errors.

Single SEO Campaign

If you go for website design and mobile site design, rather than responsive design, then you will end up having two SEO campaigns to manage, plus you will have to run multiple SEO strategies for both sites to gain page rankings for both on the same search engine. This obviously adds massively to your workload – or your chosen SEO agency! If you go for a responsive Website Design then a single SEO campaign is all you need to maintain your page rank, as the mobile version is just a part of the main website – this also dramatically reduces the duplication of the content problem too.

Reduced Bounce Rate

When a non-responsive design website is viewed on a mobile device, the website either adapts to the screen automatically or tries to reload the mobile version. If the method attempts to recharge the mobile version of the site it usually takes a bit of time and can result in page errors – which can cause the user to go back to the search engine and look for another site. This increases the bounce rate of your website and indicates to the search engine that your website is failing to generate interest. However, if your site is built with responsive web design, then the page should open almost instantly and will fit precisely to the screen size – therefore allowing the user to navigate more efficiently and reducing the bounce rate.

Reduced Long-Term Maintenance

Mobile versions of websites are much harder to maintain than responsive website design. Smart devices nowadays are updated at immense speeds which means that a mobile version of a website must be updated at an equal pace to work correctly on such devices – making the maintenance of such sites not only expensive but hard work too. This can also affect bounce rate too if an update is missed.

Whether you are looking for a new responsive website or you are interested in starting an SEO campaign, the team here at Zool are always willing to help and advise; please call the team today on 01625 238 770.

Why Is Responsive Website Design So Important?

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There has been a considerable upsurge in the number of smart devices owned throughout the world in recent years. This widespread availability has meant that the use of the internet has moved away from desktop PCs towards handheld devices. Recent research even suggests that this year, internet usage on mobiles will match if not overtake the use of the internet on desktop PCs. This shift in usage means that all businesses should set as a priority that their websites are compatible with mobiles and tablets, which is where responsive Web Design comes in. Responsive Web Design means that your website will automatically detect what sort of device it is being viewed on, and adapt itself to the screen size of that device.

Despite overwhelming evidence of the massive increase in the use of smart devices, some companies are still in denial about the essential need for responsive Web Design to enable the best user experience possible. So, here are some reasons why Zool believe that Responsive Web Design is essential:

SEO

As an SEO agency, Zool firmly believe that what Google says needs to be done! To this end, Google recently indicated that it prefers responsive designs to mobile template designs when it comes to ranking websites. Google feels that the use of a single URL which you get with a responsive design, makes it easier for their robots to crawl and index the website, and this also helps with reducing the number of on-page SEO errors.

Single SEO Campaign

If you go for website design and mobile site design, rather than responsive design, then you will end up having two SEO campaigns to manage, plus you will have to run multiple SEO strategies for both sites to gain page rankings for both on the same search engine. This obviously adds massively to your workload – or your chosen SEO agency! If you go for a responsive Website Design then a single SEO campaign is all you need to maintain your page rank, as the mobile version is just a part of the main website – this also dramatically reduces the duplication of the content problem too.

Reduced Bounce Rate

When a non-responsive design website is viewed on a mobile device, the website either adapts to the screen automatically or tries to reload the mobile version. If the method attempts to recharge the mobile version of the site it usually takes a bit of time and can result in page errors – which can cause the user to go back to the search engine and look for another site. This increases the bounce rate of your website and indicates to the search engine that your website is failing to generate interest. However, if your site is built with responsive web design, then the page should open almost instantly and will fit precisely to the screen size – therefore allowing the user to navigate more efficiently and reducing the bounce rate.

Reduced Long-Term Maintenance

Mobile versions of websites are much harder to maintain than responsive website design. Smart devices nowadays are updated at immense speeds which means that a mobile version of a website must be updated at an equal pace to work correctly on such devices – making the maintenance of such sites not only expensive but hard work too. This can also affect bounce rate too if an update is missed.

Whether you are looking for a new responsive website or you are interested in starting an SEO campaign, the team here at Zool are always willing to help and advise; please call the team today on 01625 238 770.