LinkedIn Focusing on Video Marketing

We’ve long been keen advocates for video at Zool, after all, it is one of the most effective ways to capture your audience’s attention on social media, and it seems LinkedIn is finally waking up to this fact. In the summer of last year, they started to roll out a raft of new features one of which was to allow users to share native, organic or uploaded videos of up to 30 seconds long.  This feature has seen a massive rise in use over the past six months or so, as people are starting to figure out that it is a great way to express themselves and share knowledge on a platform that has been seen as a little dry and boring in the past.

Following on from this success, LinkedIn has announced that from Thursday this week (March 28th, 2018)  they will make video sharing available on company pages as well, which will, therefore, allow businesses to take full advantage of this feature.  This is fantastic news for those businesses who have pages on this social media platform, as it should help to dramatically increase engagement and organic reach. In fact, LinkedIn themselves reported an increase of 5 times their normal engagement when it was beta testing company page videos.

That is not the end of the exciting news though, as LinkedIn has also said it is launching a Video for Sponsored Content product this Thursday as well! This is fantastic news as although it is proven that Video is one of the most engaging types of content, this doesn’t matter a jot if you can’t get your video in front of your target audience. LinkedIn’s new Video for Sponsored Content product will mean that business will now be able to target the right audience for their video campaign, based on traits such as company name, industry, skills and job title. You can also target videos based on your Matched Audiences on LinkedIn as well, which means you can target people who have previously visited your website. These Sponsored Content ads will also live directly on peoples feed as a standalone post as well.

LinkedIn began testing their Video for Sponsored Content product back in October last year and they saw some fantastic results. They found that on average, members of LinkedIn spent almost three times watching video ads than they did looking at static Sponsored Content – which makes it a great option if you want to really highlight you products and services – or even your company mission or thought leadership. Really, the opportunities are endless.

Analytics will also be available on LinkedIn which will enable you to measure how successful your videos are with tracking based on types of professional watching and engaging with your ads.

We think this is a really exciting development and a great way for businesses to stand out on LinkedIn, a platform where there is a lot of business content posted. If you would like to leverage the opportunities that Video for Company Pages and Sponsored Content brings, then please get in touch with us today. You can call our friendly team on 01625 238 770 or send us an email to hello@zooldigital.co.uk

2018-06-11T11:51:18+00:00April 3rd, 2018|Social Media|

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