As a Digital Marketing Agency in Cheshire, we know that generally business designers design websites, copywriters write the content for the website, and the marketing department promotes the website. Each has its own separate and often isolated task.
This is unfortunate and far from ideal as the lack of communication between teams could mean that important information is lost in translation and not put into action which can result in a disjointed and confusing website for the client.
This is why, at Zool, a Marketing Agency in Cheshire, we firmly believe that web designers and copywriters do not hold mutually exclusive roles. Our web design and copywriting team work closely together so that the design takes into account the copy, and the copy takes into account the design. This can only be done with effective communication taking place between the copywriters and the designers so that they have a full understanding of each other’s work.
For example, a designer needs to grasp what a writer means when they are talking about word choice and tone, and the copywriter needs to know what the designer means when they are discussing fonts and layouts.
The first step in any effective working relationship like this is for the designer and copywriter to spend some time learning about the other’s role. This could be on the job learning, where they just spend some time together discussing writing styles and technical design skills, or they may even want to look at some of the myriads of free resources available out there. As digital marketers, we know how important it is that they each understand the role of the other, as if writers know how design can persuade and engage users, and website designers know that words can influence buying habits and consumer behaviour, they can work together in a way that could bring more success to your business.
As digital marketers, we know how important it is that each team understands the role of the other. If the writers know how design can persuade and engage users, and designers know that words can influence buying habits and consumer behaviour, they can work together to create a conversion-driven site that could bring more success to your business.
Our experience has also shown us that it is important to think about content early on in the design process, as key messages on your website will determine how customers progress through the site. Therefore, the words used to affect things like page layout, the navigation bar, buttons and calls to action. A great way to ensure that everyone is involved all the way along the design process is to use some wireframe software. This will enable the designer to create a visual guide to represent the skeletal framework of the website, and share it with the copywriting and marketing teams. Using software such as this means that everyone can edit the content in one central place – cutting down on long email conversations, boosting collaboration between all the departments involved, and improving the decision-making process as well.
To find out more about the website design and other digital marketing services Zool Digital offer, please call us on 01625 238 770 or email us at [email protected]
Why Your Website Designer & Copywriter Should Work Together
Digital Web Design and Development Content Writing & Blogs / Apr 18, 2016
As a Digital Marketing Agency in Cheshire, we know that generally business designers design websites, copywriters write the content for the website, and the marketing department promotes the website. Each has its own separate and often isolated task.
This is unfortunate and far from ideal as the lack of communication between teams could mean that important information is lost in translation and not put into action which can result in a disjointed and confusing website for the client.
This is why, at Zool, a Marketing Agency in Cheshire, we firmly believe that web designers and copywriters do not hold mutually exclusive roles. Our web design and copywriting team work closely together so that the design takes into account the copy, and the copy takes into account the design. This can only be done with effective communication taking place between the copywriters and the designers so that they have a full understanding of each other’s work.
For example, a designer needs to grasp what a writer means when they are talking about word choice and tone, and the copywriter needs to know what the designer means when they are discussing fonts and layouts.
The first step in any effective working relationship like this is for the designer and copywriter to spend some time learning about the other’s role. This could be on the job learning, where they just spend some time together discussing writing styles and technical design skills, or they may even want to look at some of the myriads of free resources available out there. As digital marketers, we know how important it is that they each understand the role of the other, as if writers know how design can persuade and engage users, and website designers know that words can influence buying habits and consumer behaviour, they can work together in a way that could bring more success to your business.
As digital marketers, we know how important it is that each team understands the role of the other. If the writers know how design can persuade and engage users, and designers know that words can influence buying habits and consumer behaviour, they can work together to create a conversion-driven site that could bring more success to your business.
Our experience has also shown us that it is important to think about content early on in the design process, as key messages on your website will determine how customers progress through the site. Therefore, the words used to affect things like page layout, the navigation bar, buttons and calls to action. A great way to ensure that everyone is involved all the way along the design process is to use some wireframe software. This will enable the designer to create a visual guide to represent the skeletal framework of the website, and share it with the copywriting and marketing teams. Using software such as this means that everyone can edit the content in one central place – cutting down on long email conversations, boosting collaboration between all the departments involved, and improving the decision-making process as well.
To find out more about the website design and other digital marketing services Zool Digital offer, please call us on 01625 238 770 or email us at [email protected]
