If only there was a simple answer to this question! We’re asked about this subject so often when we’re discussing SEO services, but the reality is that there are advantages to both SEO and PPC – especially when you use them together.
To truly get the best return on your investment, you should think about them as best pals, bread and butter, salt and vinegar, ham and mustard (you get the picture), working together in perfect synergy.
These are some of the main advantages of combining SEO and PPC:
You maximise your online visibility
Take a look at the top search results for any subject on your favourite search engine; you’ll probably see about four paid ads before you get to the organic listings. Paid ads now dominate above the fold search results. So if you’re not in the top couple of listings, most potential customers will overlook you (and if you’ve read our other blogs you’ll already know this). At the same time, you can use the data your PPC ads generate to support your organic SEO listings (more information on this in point 2!)
Increase the intelligence of your marketing campaigns
You probably already know that keywords are king (take a look at Neil Patel’s blog if you want a refresher). By using SEO and PPC together, you can maximise your keyword intelligence, to get the best return on investment for your campaigns. SEO teams can gain huge benefits by using the Search terms report from Adwords.
How I hear you ask?
By really understanding the keywords that are driving the most PPC conversions, and then building these into your organic searches.
Equally, you can make your PPC campaigns more effective in much the same way; by analysing your PPC conversions, you can identify important keywords that are low converting, or expensive, and move these from PPC to organic search – everyone’s a winner.
You can bring back visitors who didn’t buy first time around
We’ll be honest with you, but only 6 – 7% of visitors buy on their first visit. By being really clever with your PPC campaigns, you can re-market to previous visitors, and convert them into customers, therefore not letting those clicks, and your investment, go to waste.
At Zool, we’re the ideal partner for building your combined SEO and PPC plan because we don’t do one size fits all. Everything we do is tailored to you. So, if you’re looking for SEO services in the UK, with a Digital Marketing partner who understands your potential customers and how to combine SEO and PPC insights to get you the most bang for your buck, then take a look at what we can offer. We’re very friendly, and we love to chat, so get in touch and let’s have a brew.