Blogging for Business: Blog Your Way to the Top

Zool are an experienced integrated marketing agency, specialising in SEO services in Cheshire. Search Engine Optimisation (SEO) helps businesses to succeed online. FACT. Basically, if your website doesn’t rank highly for relevant keywords, then you will definitely be missing out on Internet traffic and thus potential business. It’s our job to get you ranking highly for targeted keywords on search engines, in order to direct relevant traffic to your site and get you more customers.

At Zool, SEO is made up of carefully planned techniques that will increase your business’s online visibility. Blogging and content creation are a key part of this. In this blog, we reveal why blogging is so good for SEO.

Connect with Customers

Writing compelling content for your target audience will engage them and make them more likely to interact with your business. When writing blogs, always bear in mind your target audience and consider things that are important and interesting to them. This way, you will always write relevant and captivating content that will generate interest and positive action.

Help the Web Spiders Crawl

Having fresh new content on your website is a key component of the Google algorithm (the formula Google uses to rank websites). One criterion of this algorithm is the creation of new and authentic online content. Posting regular content in the form of blogs will keep the search engine spiders coming back to your site and re-crawling it. It will keep them happy – and that’s what we want in order to be ranked highly!

Link Building

Utilise inbound links: posting regular blogs with relevant and interesting content can help to establish your business as an expert in your field. If individuals or other companies share your content, it creates inbound links to your website, which will increase your credibility and your rankings. Blogging gives you more opportunity to add indexed pages to your site and therefore, more opportunity to show up in search engines.

Use internal links: when writing new blogs, reference old blogs that may be relevant to create inbound links. This will help readers to navigate your site and help you to target keywords which will also help to optimise your website.

Spread via Social

Disseminate your blogs across social media platforms, such as Twitter, Facebook, Google Plus and LinkedIn, to increase your business’s online exposure. In today’s connected world, businesses must take advantage of social media to connect with customers personally, reply to queries and questions in real-time and cultivate a loyal online following. Blogging provides you with great quality and original content which you can share with your followers on social media.

Zool are a complete multi-channel marketing agency, specialising in copywriting and content creation. To find out more about our services, please get in touch on 01625 238770 or email us at

2018-03-05T14:02:14+00:00March 15th, 2017|Branding, Design & Print, Digital|

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