Zool’s Guide to the Top Website Trends for 2018

Happy New Year! While you’ve been tucking into your turkey, we’ve been thinking about the top trends in web design that you can expect to see this year.  As a digital marketing agency in Cheshire, we know how critical it is to pick up on the latest trends early to give your business the edge.  Here are our top 4 for 2018, in no particular order.

Push notifications

If you want to keep your customers’ engaged – push notifications are the way to go in 2018.  Once a customer has given your business permission to reach out to them, the options are endless; you can send them promotions, information, news updates, your latest blog – you get the idea.

Virtual Assistants

There have been massive advances in virtual assistant tech over the last couple of years; gone are the days of chatbots only able to answer a couple of questions. In 2018 having a great quality Virtua Assistant on your site ensures you can interact with your customers’ whenever they need you – without the huge costs of a 24/7 customer service department. What’s not to love?

Mobile First Design

80% of consumers now own a smartphone and 80% of the top Alexa sites are optimised for mobiles.  With the huge increase in the power of the smartphone, it’s just common sense that in 2018. more and more developers will be focused on the user experience on mobile before any other medium.

Web Apps

Consumers love apps– in fact, apps account for 89% of mobile media time.  If that’s not reason enough for you to develop your own app, here are a couple of others…

  • you can reach anyone, anywhere, anytime
  • they’re cost effective to build
  • apps are easy to personalise to your customers’ needs
  • they’re secure
  • and simple to grow as your business grows.

We’d love to chat with you about how your website design can drive your business in 2018 – have a look at what we can do to help.  We’re very friendly and we’d love to hear from you. You can give us a call on 01625 238 770 or drop us an e-mail at hello@zooldigital.co.uk

By | 2018-01-09T12:41:51+00:00 January 9th, 2018|Website Design|0 Comments

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