SEO – Search Engine Optimisation
SEO or Search Engine Optimisation is just as organic as the results it produces and is key to your online presence. Zool Digital is here to make sure you are not left behind by the growth of your competitors.
How can search engine optimisation benefit you?
Whether you know a lot or a little about search engine optimisation (SEO), it is likely your choices in life have been influenced by it each and every day. It may be you needed to buy a new pair of shoes and went on your smart phone to google your preference. Or, you could just have been looking for somewhere close by to grab a coffee. The bottom line is the organic search results you see in Google, Bing or any other search engine, will have been returned due to the keywords you entered in your search. For those shoes you needed, you might have typed ‘Mens Brown Boots’ into the search bar. Or, for that quick coffee, ‘cafe Manchester’. So out of millions of possible answers, how does Google decide the best way to present you with the relevant website? How does it make a decision for you and then rank them in order of relevance in the search results? Well, this is in no doubt influenced by SEO, amongst other factors. Search engine optimisation is a process that starts with making a number of incremental changes to your website. These add up to make it easier for search engines to crawl, index and be able to understand your content. In turn, this will likely result in improved ranking in the organic search results for your website in relation to the specific keywords you searched for.
Surely it’s not just as simple as that or everyone would do it, right?
Right. That content on your website that we briefly mentioned is becoming significantly more and more important. Google and other search engines are looking for fresh new, feature rich, relevant content to return to all end users. To deliver this they use an ever-evolving algorithm. This is continually tweaked to deliver what are perceived to be the best possible results for your searches.
They not only look directly at your website, but who and where is your site is linked to. How far does the web from your site reach? Who and how many people are linking to you and how reputable are they? From those links who and what are they linked to? Is it relevant to your site? And so on, and so on. The list goes on. This means that your website needs to continually develop its own content to stay ahead. It needs to focus on how it interacts with other pages and sites across the web. This is all part of SEO Strategy and staying ahead takes time and commitment. If you are not optimising your site continuously, it doesn’t take long before those competitors who are, to gain your potential traffic and ultimately, your potential customers.