There is an old saying “you get what you pay for” – and that is certainly true in the world of SEO! It just makes sense to pay more for a service you can trust really, rather than spending less and not being happy with the outcome. Some small business owners can be confused by SEO; research has shown that it is widely believed that SEO is a one-time service – something that you look at only once. This just isn’t the case. SEO is a complex process, which involves much more than just a great-looking website. There are many things to take into account to enable you to rise to the top of Search Engine results, and so if this is your aim you really need to find a good Search Engine Optimisation Company.

A good Search Engine Optimisation company will usually start by looking at the industry you are in. There is no one size fits all SEO strategy – for example, what works for a florist won’t work for a school. All industries are unique in their requirements, and businesses within particular industries can be unique too. So, no two SEO campaigns will ever be the same as no two businesses are the same!

Good SEO companies usually begin by checking out your industry, seeing what the opportunities and threats are. They will also look at whatever you have already been doing (if anything) to improve your Search Engine rankings, and also look at what sort of resources you have in place to move forward. So, if you approach an SEO company (or they contact you), and they don’t ask any questions about your company, but just give you a flat price – walk away! A good SEO company will not quote you until they have looked at your company’s current position, come up with an idea of how long it will take them to prepare an SEO strategy and optimise your website, and also worked out how much expertise in your particular industry they have to offer.

If this is starting to sound like a lot of hard work, well yes it might be – but think about it like this, your SEO strategy is something that helps you to create a particular image about your company that your customers will return to again and again. It will help your chosen SEO company if you can give them access to things like Google Analytics & Webmaster Tools, to help them pinpoint what keywords to target. So, don’t be tempted by cookie-cutter package deals, companies offering SEO at a discount rate, checklist vendors, or even a friend of a friend (unless they own a reputable SEO company)!! You will be throwing money down the drain. Google, one of the top Search Engines, made about 650 updates to its algorithms last year, so you need to have the services of someone who can keep on top of this, to keep your business successful and continually growing.

High-Quality SEO Services will cost, but they are an essential investment in the future of your business. Contact a member of the Zool team today on 01625 238 770, and we can share with you an initial SEO analysis for your company.

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Why It Is Worth Paying More for Quality SEO Services

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There is an old saying “you get what you pay for” – and that is certainly true in the world of SEO! It just makes sense to pay more for a service you can trust really, rather than spending less and not being happy with the outcome. Some small business owners can be confused by SEO; research has shown that it is widely believed that SEO is a one-time service – something that you look at only once. This just isn’t the case. SEO is a complex process, which involves much more than just a great-looking website. There are many things to take into account to enable you to rise to the top of Search Engine results, and so if this is your aim you really need to find a good Search Engine Optimisation Company.

A good Search Engine Optimisation company will usually start by looking at the industry you are in. There is no one size fits all SEO strategy – for example, what works for a florist won’t work for a school. All industries are unique in their requirements, and businesses within particular industries can be unique too. So, no two SEO campaigns will ever be the same as no two businesses are the same!

Good SEO companies usually begin by checking out your industry, seeing what the opportunities and threats are. They will also look at whatever you have already been doing (if anything) to improve your Search Engine rankings, and also look at what sort of resources you have in place to move forward. So, if you approach an SEO company (or they contact you), and they don’t ask any questions about your company, but just give you a flat price – walk away! A good SEO company will not quote you until they have looked at your company’s current position, come up with an idea of how long it will take them to prepare an SEO strategy and optimise your website, and also worked out how much expertise in your particular industry they have to offer.

If this is starting to sound like a lot of hard work, well yes it might be – but think about it like this, your SEO strategy is something that helps you to create a particular image about your company that your customers will return to again and again. It will help your chosen SEO company if you can give them access to things like Google Analytics & Webmaster Tools, to help them pinpoint what keywords to target. So, don’t be tempted by cookie-cutter package deals, companies offering SEO at a discount rate, checklist vendors, or even a friend of a friend (unless they own a reputable SEO company)!! You will be throwing money down the drain. Google, one of the top Search Engines, made about 650 updates to its algorithms last year, so you need to have the services of someone who can keep on top of this, to keep your business successful and continually growing.

High-Quality SEO Services will cost, but they are an essential investment in the future of your business. Contact a member of the Zool team today on 01625 238 770, and we can share with you an initial SEO analysis for your company.

SaveSave

SaveSave