How to Master Video Marketing in the Age of Digital
As marketers, we are continuously looking for new, exciting and innovative ways to capture the attention of audiences, and video has become a meaningful part of this. Videos stand out on social media, engage viewers and increase brand interaction with interesting visuals rather than reams of text.
Video is the fastest growing vertical. Don’t believe us? Take a look at these facts:
- According to Syndacast, 74% of all Internet traffic in 2017 will be video
- 6 billion hours of video are watched each month – that’s almost an hour for every person on Earth
- 300hours of video is uploaded to YouTube every minute
Video has become a vital part of the marketing strategy; businesses are now allocating more funds to video production than ever before. However, you don’t need big budgets to tap into this medium, as with current technology, video is more accessible than ever.
The power of video marketing is real, so as a marketing agency offering video production and motion graphics services, we share a few things to think about when incorporating video into your marketing strategy.
Video is a kind of storytelling, so it is important to think of your video like a traditional story with a beginning, middle and end. You only have 8 seconds to capture the attention of your audience before they switch off. So, ensure that you set the scene right at the start of the video and tell viewers the important things about your video. Who are you? What are you doing? Why should they watch this video?
Once the basics have been established, you can dive into the meaty middle section of your video. Then, remember to wrap it up nicely at the end – perhaps summarising the main points of the video and give a clear call to action.
Just like a story, your video needs to have a script. Make sure that it is structured, succinct and conversational. You need to pitch it at the right level – don’t use jargon, or abbreviations that your viewers may not understand, because you will quickly lose their attention. Having a script will also help you to avoid waffling and keep the video short and sweet.
To ensure that your video resonates with your target audience, you need to understand who you are talking to and have a clear idea of your intended audience i.e. age, gender, knowledge, interest etc. A great way to interact with customers is to put them in front of the camera. Either run a competition asking customers to create their own videos or perhaps invite a few of them in to answer some questions on camera. Customer-generated content is far more likely to be shared.
Call to Action
It is a common mistake for businesses to forget to include a call to action at the end of a promotional video. This is pretty detrimental, as customers won’t know what to do after watching your video and will most likely click away. So, make sure that you include a clear call to action – i.e. contact information, discount code or social media accounts.
To find out more about our video marketing services in Cheshire and how video marketing can promote your business online, boost interaction and engage customers, please call Zool 01625 238770 or email us at firstname.lastname@example.org.