How to Create a Great Website Homepage
Your homepage is the first thing that viewers see when they click on your website. It essentially serves as your company’s virtual front door. You only have a few seconds to capture a viewer’s attention, so you want to make sure that your landing page is as good as it can be, in order to turn visitors into leads and generate conversions. You don’t get a second chance to make a first impression.
Imagine people are walking down a high street and glancing at shop windows for a couple of seconds before walking past, if something catches their eye, they go into the shop. It’s the same when people browse the web. Your website has to catch people’s eye and draw them in so that they click onto your site instead of going onto the sites of your competitors.
As specialist website designers in Cheshire, we know that there are lots of elements to consider when trying to create a top-notch homepage. Here are some of our top tips on how to create a knockout homepage that converts:
Headline: this will immediately tell visitors what your site offers. In order to grab their attention straight away, make it clear and simple. Humour and alliteration are great ways to liven up your homepage headlines and engage viewers.
Subtitles: Break up text with subtitles, to make your homepage scannable for viewers. Internet users do not want to scroll through copious amounts of text, they want to be able to skim read paragraphs of text and get the information they want quickly and easily.
Images: images will catch viewer’s attention; as long as they are relevant and compliment the text, insert as many as you like to entice viewers and brighten up your homepage. Vivid bold colours and interesting visuals work best.
Videos also work very well – people are far more likely to interact with a video and remember it once. Don’t be afraid to try something new and stand out from the crowd.
Calls-to-Action: these will drive conversions. Include 2-3 calls-to-action on your homepage. These can be your contact details, sign up forms or click-on buttons, encouraging visitors to get in touch. It is vital that you have these above the fold (meaning the upper half of your front page) to gain the attention of viewers as soon as they land on the page.
It’s also important to have secondary calls-to-action further down the page. You want to keep reminding visitors to interact with your business and increase your chance of conversion.
Testimonials: these increase your trustworthiness. People can read about customer testimonials and learn more about your business services or products. Adding photos of clients also increases your credibility, as people are more likely to trust that the testimonials are real.
Services: have a brief and straightforward statement outlining what your company does. Make sure that you clearly highlight the benefits of the products or services that you offer. Why should people use your business? Why are you better than your competitors? What’s your unique selling point? How will your products or services impact them? Etc.
We know that there are a lot of things to think about when designing an effective homepage. You may not have even considered some of the elements we have just mentioned – and this is just the tip of the iceberg!
If you’re not sure where to start or would like some more detailed and specific advice on how to improve your website, then please contact our specialist website designers on 01625 238770 or email us at firstname.lastname@example.org.