Design is How it Works

Today we live in a world that is increasingly online, so it is vital that businesses have a solid digital presence, and having a website is a big part of this. As an integrated marketing agency, specialising in website design and development, our professional web designers, work closely with businesses to build visually beautiful, technologically advanced and user-friendly internet sites.

Steve Jobs once said, “design is not just how it looks, it is how it works.” Wise words. Let’s find out why. In this blog, we discuss three of the most important aspects of website design – responsive website design, user experience and conversion driven design.

Responsive Web Design:

We are more reliant on mobiles and tablets than ever before, and this primacy is only set to increase. Could you go a day without your mobile phone? We’d certainly struggle.


Recent updates to the Google algorithm (how Google ranks websites) have been termed by many as ‘mobilegeddon.’ We like this phrase because it sounds like something out of a Sci-Fi film, and we love a good Sci-Fi film. But, we digress. Importantly, these updates mean that search engines will hugely favour sites that are optimised for the mobile Internet. Non-responsive websites will be adversely affected. Responsive website design is not just a trend; it’s a necessity. Make sure your site doesn’t get left behind and lose out on business.

  • People now spend more time-consuming media on mobile (51%) than on a desktop (42%). (Smart Insights)
  • There are almost as many mobile phone subscriptions in the world as people. (United Nations telecom)
  • It’s a multi-device, multi-screen world: 40% of online adults will sometimes begin an activity on one device and finish on another. (Campaign Monitor)

User Experience:

User experience denotes how the end-user interacts with your website. It involves many different aspects, from visual design and navigation to content and functionality.

Basically, Internet users are lazy, and they want instant, informative results when browsing the web. If they don’t find this on your website, they’ll find them somewhere else. So, the way to prevent this is to develop a smarter, faster and better user experience on your site. This will reduce your bounce rate, (where users click onto a page and immediately click off), and make users far more likely to interact with your business, rather than your competitors.

Our user-centred design will smooth line the overall effectiveness and efficiency of your site, including speeding up page loading time and reducing page errors. Improving user experience will enhance user satisfaction with your site. Don’t lose out on business to your competitors and optimise your site for users.

Conversion-Driven Design:

Listen up; this is important! To maximise conversions, (to get you more customers and make you more money), your website design needs to be geared towards your target audience. The whole point of having a website is to drive business. There is absolutely no point in having a lovely looking site that is useless at converting. Your site needs to engage users and make it easy for them to chose to interact with your business. It should present your business as the best solution to what they’re looking for.

To do this, we will optimise all of the stages that customers will go through when interacting with your company; this is called the customer journey. This involves understanding what motivates your customers, what their needs are, their hesitations, and concerns and then aligning your website accordingly. It will give you the greatest chance of turning Internet users, browsing your site, into customers.

So, you can begin to see how website design isn’t just about how it looks; it’s about how it works too. To find out more about our services, as a multi-channel marketing agency, including website design and development, please contact us on 01625 238770 or email us at

2018-03-05T14:01:54+00:00 May 2nd, 2017|Design & Print, Digital|

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