How Can Having A Business Blog Help Boost Your SEO Rankings?
There is a lot of discussion about blogging for business at the moment, but how useful is it really? As a search engine optimisation company based in the heart of Cheshire, we believe that having a consistently updated blog is essential for any business as if done correctly it can give a huge boost to your SEO that will put you way ahead of your competition. It is important to remember though, that your blog should be aimed at imparting information that your customer is interested in, and not just a vehicle for you to write whatever you want to tell them.
Here are Zool Digital’s top tips for how to use your business blog to help boost your SEO rankings:
Utilise Inbound Links
When you have been blogging for a while, posting useful informative content which your customer like to read and share, then you will start to position yourself as an expert in your field. This should then lead to other websites wanting to feature your content as there is such a demand for it. This will then produce inbound links to your website, which will provide additional credibility for your website with the major search engines, which in turn will help increase your ranking.
Use Internal Links
Every time you write a new post, it is a chance for you to include a reference to a previous post or a page on your website which is relevant to the content you are writing about. This will help readers (and the search engines) to navigate your site easier and discover other content which may be relevant to them – which in turn should ensure that no content you post goes unnoticed. The other great thing about internal links is that you can use them to help promote the relevancy of a particular page to a specific keyword phrase.
Help the Spiders Crawl
The fact that you are consistently creating fresh articles for both your customers (and the search engines indirectly) should keep the search engine spiders coming back and crawling your site more often. As long as your content is relevant to your website and uses your keyword terms sparingly, then the spiders will like it and you will see your rankings improve. An added benefit of all this content is that you will be able to use it to really get a handle on any niche keyword phrases and highly specific (long-tail) keyword topics.
Keep Costs Low
Blogging is one of the most cost-effective ways to help you achieve better SEO rankings, as there is no pay-per-click cost involved when your site appears high up in the listings organically.
Aids Social Networking
A steady stream of fresh interesting content will really help your social media strategy too, as you will be able to use this content to feed your social media pages. Google crawls social media sites, such as Facebook and Twitter, in order to find freshly created content, so the more content you share to these sites and the more content on these sites which link back to your website, the better. Your ranking will increase, more people will see your blog and the flow of traffic to your website will also increase.
Use Your Location
If your business is a local one, and you are posting content with a local flavour, then boost your results by submitting your website to Google My Business, and this should increase the amount of local traffic which goes to your blog.
Use Your Titles
You should never underestimate the importance of your blog title for SEO purposes. If you can get your keyword into the title, all the better, as any external link to your blog post will then contain your keyword.
For more information about how Zool Digital can help with your business blog and integrate it into your overall digital marketing campaign then please check out our website at www.zooldigital.co.uk or give us a call on 01625 238 770.
How to Use Your Business Blog to Boost Your SEO Rankings
SEO Content Writing & Blogs Digital / Sep 21, 2015
How Can Having A Business Blog Help Boost Your SEO Rankings?
There is a lot of discussion about blogging for business at the moment, but how useful is it really? As a search engine optimisation company based in the heart of Cheshire, we believe that having a consistently updated blog is essential for any business as if done correctly it can give a huge boost to your SEO that will put you way ahead of your competition. It is important to remember though, that your blog should be aimed at imparting information that your customer is interested in, and not just a vehicle for you to write whatever you want to tell them.
Here are Zool Digital’s top tips for how to use your business blog to help boost your SEO rankings:
Utilise Inbound Links
When you have been blogging for a while, posting useful informative content which your customer like to read and share, then you will start to position yourself as an expert in your field. This should then lead to other websites wanting to feature your content as there is such a demand for it. This will then produce inbound links to your website, which will provide additional credibility for your website with the major search engines, which in turn will help increase your ranking.
Use Internal Links
Every time you write a new post, it is a chance for you to include a reference to a previous post or a page on your website which is relevant to the content you are writing about. This will help readers (and the search engines) to navigate your site easier and discover other content which may be relevant to them – which in turn should ensure that no content you post goes unnoticed. The other great thing about internal links is that you can use them to help promote the relevancy of a particular page to a specific keyword phrase.
Help the Spiders Crawl
The fact that you are consistently creating fresh articles for both your customers (and the search engines indirectly) should keep the search engine spiders coming back and crawling your site more often. As long as your content is relevant to your website and uses your keyword terms sparingly, then the spiders will like it and you will see your rankings improve. An added benefit of all this content is that you will be able to use it to really get a handle on any niche keyword phrases and highly specific (long-tail) keyword topics.
Keep Costs Low
Blogging is one of the most cost-effective ways to help you achieve better SEO rankings, as there is no pay-per-click cost involved when your site appears high up in the listings organically.
Aids Social Networking
A steady stream of fresh interesting content will really help your social media strategy too, as you will be able to use this content to feed your social media pages. Google crawls social media sites, such as Facebook and Twitter, in order to find freshly created content, so the more content you share to these sites and the more content on these sites which link back to your website, the better. Your ranking will increase, more people will see your blog and the flow of traffic to your website will also increase.
Use Your Location
If your business is a local one, and you are posting content with a local flavour, then boost your results by submitting your website to Google My Business, and this should increase the amount of local traffic which goes to your blog.
Use Your Titles
You should never underestimate the importance of your blog title for SEO purposes. If you can get your keyword into the title, all the better, as any external link to your blog post will then contain your keyword.
For more information about how Zool Digital can help with your business blog and integrate it into your overall digital marketing campaign then please check out our website at www.zooldigital.co.uk or give us a call on 01625 238 770.
