Zool’s main aim is to get your website to show up in your potential customer’s search results during any search engine activity they undertake.
To do this, we use various tools related to keywords to help your website to get to the top of the search engine results. Zool’s aim, as an SEO Company, is to drive real results for your business by getting more people to read your content, to drive more traffic to your website, and ultimately drive more money into your business – and SEO is a vital part of this.
Start with Keyword Research
Every business exists to fulfil a customer need, and you have no way of impacting on their need. The customer owns the need, and they will decide when it is they want to find a solution, and where they are going to go for their solution. This is why keyword research is so important – researching how your potential customers might search for the answer to their need helps you to get inside their mind and helps your business to create a really customer-focused business plan. We could tell you how we do this, but that would spoil the fun!
Feed your Content Strategy
Knowing the keywords you want to aim for is just the start; you then need to build on this knowledge by producing the quality content that contains the information your potential customers are looking for. Your content also needs to include the keywords you want to be found for so that the search engines can index the material, and your customers can find you. So SEO and Content Marketing must work together.
SEO is harder than it looks
Obviously, this is a simplified overview of SEO that makes it look quite straightforward, when, in fact, it can be challenging. Your potential customer doesn’t always look for the solution to their need using the keyword you think they will. Sometimes you may wonder how people thought they were going to find a solution to their problem by typing that!
There is also a real focus now on quality content by the majority of the search engines. It is not possible to buy yourself to the top of the search engine results page; you can only get there if the search engines determine that your website has the quality content that your buyers want, and it contains the keywords they are searching for.
Your website will also need to be seen as a credible source. The search engines determine your credibility according to the number of people who are linking to you, the size and credibility of the sites that are linking to you, and a whole lot of other options that only the Search Engines know themselves.
To indeed be successful at SEO you really need to have a deep understanding of SEO including such things as anchor text, URL composition, and H6 tagging. This is where an excellent SEO Company like Zool, comes in. We are experts in SEO and can help you with content marketing and social media marketing too – to ensure a consistent and quality message across the whole of your content marketing mix. Call us for more information on 01625 238 770 or drop us a line on [email protected]
Take 2 Minutes to Get Started with Understanding SEO
Digital SEO / Mar 20, 2015
Zool’s main aim is to get your website to show up in your potential customer’s search results during any search engine activity they undertake.
To do this, we use various tools related to keywords to help your website to get to the top of the search engine results. Zool’s aim, as an SEO Company, is to drive real results for your business by getting more people to read your content, to drive more traffic to your website, and ultimately drive more money into your business – and SEO is a vital part of this.
Start with Keyword Research
Every business exists to fulfil a customer need, and you have no way of impacting on their need. The customer owns the need, and they will decide when it is they want to find a solution, and where they are going to go for their solution. This is why keyword research is so important – researching how your potential customers might search for the answer to their need helps you to get inside their mind and helps your business to create a really customer-focused business plan. We could tell you how we do this, but that would spoil the fun!
Feed your Content Strategy
Knowing the keywords you want to aim for is just the start; you then need to build on this knowledge by producing the quality content that contains the information your potential customers are looking for. Your content also needs to include the keywords you want to be found for so that the search engines can index the material, and your customers can find you. So SEO and Content Marketing must work together.
SEO is harder than it looks
Obviously, this is a simplified overview of SEO that makes it look quite straightforward, when, in fact, it can be challenging. Your potential customer doesn’t always look for the solution to their need using the keyword you think they will. Sometimes you may wonder how people thought they were going to find a solution to their problem by typing that!
There is also a real focus now on quality content by the majority of the search engines. It is not possible to buy yourself to the top of the search engine results page; you can only get there if the search engines determine that your website has the quality content that your buyers want, and it contains the keywords they are searching for.
Your website will also need to be seen as a credible source. The search engines determine your credibility according to the number of people who are linking to you, the size and credibility of the sites that are linking to you, and a whole lot of other options that only the Search Engines know themselves.
To indeed be successful at SEO you really need to have a deep understanding of SEO including such things as anchor text, URL composition, and H6 tagging. This is where an excellent SEO Company like Zool, comes in. We are experts in SEO and can help you with content marketing and social media marketing too – to ensure a consistent and quality message across the whole of your content marketing mix. Call us for more information on 01625 238 770 or drop us a line on [email protected]
