From happier customers to more productive employees, keep reading to find out why a brand strategy is so important for your business.

Your business website should be the hardest working salesman in your company. 

Professional images on your website can help portray your business to your target audience in the best way

Everyone at Zool wishes you a very Happy New Year!

Everyone here at Zool would like to wish you a very Merry Christmas!

We break down Google's object-oriented approach to the new page experience signal and the factors involved.

The eight most important YouTube SEO tips you need to follow to optimise your videos for YouTube search.

We explain why monthly retainers and maintenance contracts are integral to a collaborative and ongoing agency and client relationship.

Webinars are a really useful tool, as if done well, they can be a powerful way to improve both internal and external communication - and also engage with your audience.

Paired with the right strategy, Twitter could be a powerful platform for your business.

The colours you choose for your brand has a direct effect on consumer behaviour. Discover more about what kind of impact brand colours give your consumers.

COVID-19 has severely disrupted the life science industry, forcing it to invest in digital services more quickly than previously planned.

Google is switching to a mobile-first index next year. Here's what you need to know to stay ahead of your competitors.

A style guide helps to ensure brand consistency. Learn how to create one with this ultimate guide to building your brand style guide.

Visual content can help you to stand out from your competition. We look at five different types of visual content that will catch your target customers eye.

Ultimately, the success of your PPC advertising campaign comes down to us working closely with you. You also need to be prepared to be in it for the long term. We cannot just set up a PPC campaign and forget about it.

Quite often your customers first impression of your brand will include your brand colours - so choosing the wrong ones could be disastrous!

Are you underestimating the benefits that video marketing could bring to your business? Check out our top five reasons for using video marketing.

User experience is more important than ever, thanks to Google's recent update. But what do you need to know?

the way we think about healthcare has become a bit complicated - but how does this relate to healthcare marketing?

How can Zool Agency help you boost your presence on the search engine results pages through Twitter?

Consumers are doing more online shopping now than ever before. We share the steps you need to take to move your brick and mortar business online.

Amazon is clearly planning on disrupting the pharmaceutical industry - but why and how?

Search engine marketing (SEM) is the most effective way to invest in your business in this time of a global pandemic, and our team can help you with that.

An introduction to the various SERP features appearing above organic results on Google Search Engine Results Pages (SERPs).

We’re here to help with anything you might need for your business. Stay safe and healthy everyone!