Blog

Lou, Head of Content, Zool

About Louise

Lou is Zool’s Head of Content. You can find out more about the Zool team on Linkedin.

Louise's posts:

Why does your business need a long-term SEO strategy?

Jul 18, 2022

By Lou

When it comes to getting your website found online, SEO is essential. Dive in to learn how SEO will benefit from a long-term strategy.

SEO News Round-Up for June 2022

Jul 11, 2022

By Lou

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in June 2022.

Core Web Vitals: What do you need to know?

Jun 30, 2022

By Lou

Google's page experience update is focused around three Core Web Vitals: LCP, FID and CLS. Find out more here.

SEO News Round-Up for May 2022

Jun 7, 2022

By Lou

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in May 2022.

What is rebranding and what is its purpose?

May 29, 2022

By Stuart

We explain what rebranding is and discuss the various reasons that a company might want to refresh its brand image.

Why is animation important in marketing?

May 25, 2022

By Cath

Why should businesses use animation in their content marketing strategy? Here are 5 reasons to use animation in marketing.

What is meant by web design?

May 22, 2022

By Wayne

Learn more about common elements of web design and learn how brands use website design to promote products and services.

Why is brand identity important?

May 18, 2022

By Stuart

Discover what brand identity is, why it is so crucial for businesses, and how Zool can help you to ensure yours is memorable

What is meant by video marketing?

May 15, 2022

By Molly

What is video marketing and why is it important for your business to embrace it as part of your marketing strategy?

SEO News Round-Up for April 2022

May 5, 2022

By Lou

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in April 2022.

What is PPC and how does it work?

May 3, 2022

By Molly

Paid advertising (PPC) gives businesses the perfect opportunity to reach their target audience when they are looking for a product or service like yours.

How do you define brand strategy?

Apr 19, 2022

By Stuart

How is brand strategy defined? Discover the critical elements of a strong brand strategy and why it is so important.

How is graphic design used in marketing?

Apr 11, 2022

By Cath

Graphic design plays a key role in ensuring any marketing campaign is a success. Read this article to learn how graphic design is used in marketing.

What is SEO and how does it work?

Apr 5, 2022

By Lou

Search engine optimization (SEO) is the science of getting pages to rank higher in search engines such as Google.

SEO News Round-up for March 2022

Apr 4, 2022

By Lou

Zool's SEO team keep you up-to-date with everything that happened in the world of SEO in March 2022.